NCAA Anti-Trust Lawsuit Continues

February 10, 2010

A district court judge in San Francisco on Monday denied theN.C.A.A.’s motion for dismissal in a class-action lawsuit headed by the former U.C.L.A. basketball star Ed O’Bannon. The ruling leaves the N.C.A.A.’s licensing contracts open to discovery.

O’Bannon’s lawyers filed the antitrust suit in July, claiming that former athletes should be compensated for the use of their images and likenesses in television advertisements, video games and on apparel. They said Monday’s ruling was an important first step.

“This is a truly historic day — to our knowledge, no one has ever gotten behind the scenes to examine how student-athletes’ current and future rights in their images are divided up and sold,” said Jon T. King of Hausfeld LLP, one of the lead lawyers representing O’Bannon.

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One Response to “NCAA Anti-Trust Lawsuit Continues”

  1. […] The NCAA is finally being confronted about it’s exploitation of college athletes. A San Francisco court has allowed a federal lawsuit to continue, one that has massive implications for the multi-billion dollar sports empire known as the NCAA.  The suit was filed by former UCLA basketball star Ed O’Bannon, and involves the illegal use of athlete images in videogames and advertisements.  O’Bannon saw that even after he’d finished playing college basketball, not only did he not make very much money in the NBA, but the NCAA continued to make millions from his image.  This doesn’t include the tens of millions it earned when he helped sell tickets, jerseys and TV rights while starring for UCLA.  The many millions earned from his labor and presence far outstrip the cost of UCLA tuition.   If the exchange were fair, then they should have let him earn a market salary and pay his own tuition. […]

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