$300M Deal for U. Texas While Athletes Get Nothing

January 27, 2011

by Dr. Boyce Watkins, Syracuse UniversityScholarship in Action 

The University of Texas just inked a $300 million television rights deal for a 24-hour network that will broadcast Longhorn athletes and games. ESPN is the partner in the deal and will distribute the network via satellite in Texas and other states around the country. The network is expected to launch in September.
Given that college athletes are serving as the foundation for massive wealth being generated by schools like the University of Texas, it is time that we consider allowing these athletes to have the same labor rights as other workers who generate wealth around the nation. The United Steel Workers Union has actually spoken out on behalf of NCAA athletes, stating that they should have the right to unionize to ensure that their families can benefit from the wealth being created in these massive financial deals.

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